Design Brief

IGE is a pharmacy based in Istanbul, in a district where the density of tourists is very high, making the market scheme of the pharmacy a luxurious market, therefore we suggested the purple color as a main color in the color palette.

The pharmacy’s main focus is the herbal products as a primary treatment that’s preferred before the chemical drugs, hence, we placed the leaf in the logo mark on top of the pill to emphasize the concept of herbal treatments’ importance.