Placebo Originals strives to be Turkey's top sustainable fashion brand, infusing purpose and eco-consciousness into dressing. With "conscious shopping, sustainable world" as their motto, they prioritize eco-friendly production, fair trade, and seed planting with purchases, Embracing limited collections and unique designs.
We are thrilled to share our journey of collaborating with the dynamic and visionary brand, "Placebo Originals." Our role as Deuxign Studio goes far beyond aesthetics; it's about understanding the ethos, values, and aspirations of the brand and translating them into a cohesive visual identity and an immersive online experience. From conceptualization to execution, we are excited to walk you through the creative process that shaped the brand's identity, website, and more.
Designing the visual identity for "Placebo Originals" was a captivating journey of capturing the essence of sustainability, uniqueness, and mindful fashion. We started by delving deep into the brand's philosophy, dissecting its core values, and understanding its target audience.
This foundation allowed us to craft a logo that seamlessly blended elements of nature, fashion, and individuality. The color palette we curated drew inspiration from earthy tones, reflecting the brand's commitment to eco-friendliness. Typography choices were made to strike a balance between elegance and approachability, encapsulating the brand's character.
